结婚产业观察

干拍照生意的施嘉豪:有竞争是好事,要把竞争当做乐趣来看!

今年我去了湖畔,见到了马云。

他说:“你走到这里,已经很了不起了!”

我激动得流泪了,这话是对我8年来最大的鼓舞!

我们是一个干拍照生意的,有时候我在想,我是一个IT男,大学毕业后选择进入婚嫁行业,但是什么也不懂,一切都要从0开始学,学摄影,学化妆,学礼服。有时候也很质疑选择这个行业是否正确,干了八年做到了行业标杆。

今天我们要考虑的不是要去干死谁,而是需要向社会证明婚嫁这个行业是个很牛的行业,我们的工作应该得到社会的尊重!我们需要坚持做到最好。

We started up from small business in field of photography. I knew it well that I was just a IT and knew nothing at all about the wedding industry that I chose as career path after my graduation. Lots to learn, including photography, makeup, suit and dress. Therefore sometimes I doubted if I made a wrong decision or not. After eight-year efforts, we have become a leading company in this industry.

Now it’s not our target and concern to replace any other in this field, but to prove to the world that wedding industry is promising and will be prosperous. Out efforts in it is worthy of social respect! And we shall make the best outcome out of it!

2017我们从全国走向全球

From China to the World in 2017

今天我们在全中国40个城市开了直营连锁,2017年我们进驻了首尔、香港,台北,新加坡,雅加达,洛杉矶,巴黎,在任何国家我们坚持做最贵,做最好的!

记得刚进香港的时候,很多香港同行对我们进行了攻击,讲我们是内地的店,质量一定不好,蛊惑顾客不要选择我们!我的助理EIRC(美国籍)在香港接受采访时,用全英文告诉他们:“中国的结婚市场是全球最好的,也是最大的,今天中国在婚庆行业技术的研究及网络营销技术已经遥遥领先于世界上任何一个国家!”

事实证明,三个月以后我们成为了香港营业额排名第一的摄影公司。市场告诉香港同行,抵制是无用的,从成功中学习才是当下应该做的。

Today we have our outlets opened in 40 cities in China and those in Seoul, Hong Kong, Taipei, Singapore, Jakarta, L.A., Paris in 2017. We insist to be the most expensive and the best in each country.

I do remember the moment when we got into Hong Kong market, some counterpart scorned on quality we provided just because we were a company from Mainland, and even deluded customers not to choose us. Nevertheless Eric Garrison from the U.S., my assistant, clarified when being interviewed in Hong Kong, “China has the biggest and best wedding market in this globe. Besides, it has surpassed all other countries in the fields of researches on wedding technology and online marketing.”

And things happened three months later proved his words. At then, we had become an outstanding company with top revenue in Hong Kong. Lessons for counterparts in Hong Kong are that it is no use to boycott. What they should do is to learn from others’ success.

会嫉妒的人基本不靠谱

Those who are jealous are not reliable

今天我来总结我们做得好的关键,就是嘉豪人比任何人都坚强。你们面对的困难与挑战比你身边的人多得多,但是照样满怀信心,照样敢于挑战自己,不怕重新来过。我们看到别人比我们好的时候,我们不嫉妒。会嫉妒的人基本不靠谱。

我们是用仰慕,然后回来研究他的成功,嘉豪人拥有永不放弃的精神,永远看自己问题在哪,永远从教训中学习。永远从失败中学习。从失败中学习,不是让自己不犯错,你还是会继续犯错,只是我们失败后我们不怕再失败,出了“大事”,“再来一次嘛!”这就是嘉豪的精神,因为你只要倒下就没有机会了,每一个人都摔倒过,偏偏是你又站起来了,这就是我要求你们所具备的嘉豪人的精神。

Now I have to say the key point of our good job is our toughness. You are faced with more obstacles and challenges than other people around but still remain confidence, dare to challenge yourselves and won’t be afraid to start again. We never show our jealousy to others’ happiness. Because those who are jealous aren’t reliable.

On the contrary, we admire them by studying and learning from their success. We are tough! We never give up! We always know what the problems are and always learn from failures. It doesn’t mean that you should never make a mistake. Maybe you will do it again, but not afraid of it since. Even if something serious happens, just give it another shot! That’s Jiahao’s spirit! Once give up, there’ll be no more chance. This is also what I expect you to have. The spirit!

要我讲,我没有什么了不起,是嘉豪人做到这些,很了不起!你们到达每一个新城市,面对全新的事物与强劲的竞争对手,很多竞争对手已经经营几年,甚至几十年,占据天时地利人和的优势,嘉豪人敢于立足市场,你们都是一群“新兵”,可却在市场上立足下来,有些甚至在短期内做到了城市第一,你们真的很了不起!

I have to say it’s not me who make it great, but every member in Jiahao. You are great! Whenever you set your foot in a new city and encounter with brand new things and strong counterparts who have strived here for years and enjoyed timing and talents advantages. You are new hands with bravery in this market, but keep growing and even become the market leader within simply a short time. You are marvelous!

其实进入嘉豪集团不是所有人都能成功,在这里我需要你们学会一种学习,一种check,一种review自己,学习未来的技术,学习自己的短板。思考未来,永远规划的是未来,每一个人到这里有价值,才是真正的意义,你的手法,你的眼光,你的道义,你的担当,你才会被尊重。

Not every one in Jiahao will achieve success. So I want you to learn, to check and review yourselves, master future-use skills, overcome your shortcomings. Think more about future and make some plans accordingly. Show your values here. Because that’s why you here. Show your skills, your insight, your morals and take your responsibilities. Then you will be respected.

有竞争是好事,要把竞争当做乐趣来看!

We will benefit from competitions. Find some fun in them.

不要把竞争看的特别重,最近我在电视上,报纸上看到关于婚庆行业的形式非常糟糕,其实今天很多影楼活得已经很艰难,中韩关系的进一步恶化,很多韩国企业在中国已经倒闭,,我把报纸合上,心想:多大的事啊!总比没有竞争好吧,没有竞争你企业做什么都不用想,有竞争是好事,要把竞争当乐趣去看,要思考的是未来,未来那个是机会,如何跨过危机!

Don’t put over too much attention on market competitions. Recently I had noticed reports from TV and from newspaper that the wedding industry is getting worse. Indeed, we can see many photography studios bogged down already.with deteriorated relationship between China and South Korea, many Korean companies stopped their business in China. “Not a big deal! It’s good thing to be competed” I was thinking. You’ll have nothing to worry when free of any competition. So being competed will do good to us. Take it as a fun. At the same time, think more about our future. There’ll be chances and figure out solutions with insight.

2017没有干好的,不要嫉妒,一定乐观面对,今天在嘉豪,我希望能教大家不只是怎么赚钱,因为对于我,目前赚钱比什么都简单。我希望大家学会的是一种信仰,相信你自己一定会是那个第一,一定可以把幸福的产业复制到世界每一个角落,借助平台完成梦想,自己一定做个有钱人!

Don’t feel jealous if you didn’t do better in 2017. Be positive and face it. Here today, what I am writing to you aims not to teach you make money. Personally it’s easy to make. However, I hope you all have belief in yourselves. Believe you are No. 1 and have abilities to spread our happiness industry to every corner in the world. By using the platform provided by the company, realize your dream and become a rich man!

在洛杉矶跟每一位嘉豪职员问好!

祝大家新年快乐!

Greeting from L.A.

Wish you all a happy new year!

施嘉豪

2018年2月15日

[ 原创声明:本文为婚嫁风向标转载,来源:嘉豪集团;责编:风晓标;转载请注明作者姓名和来源。文章内容系作者个人观点,不代表婚嫁风向标对观点赞同或支持。 ]
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